Making some tasty numbers

Annual reports and accounts can be a bit boring.

The trick is to find something to lift the document and that comes from a close understanding between client and agency.

We've just completed annual report for Lancashire and Blackpool Tourist Board and we think it's an excellent example of how this can work. Focusing on the board's local food initiative, we've made the report look very different.

And the client agrees - he said, "We knew we could trust Lake to apply real creativity to our annual report. The result is an inviting and attractive publication, which carries all of our key messages in a relevant way.”